Development of Digital Communication Content Based on The Needs of Pregnant Women: A Qualitative Study

Abstract

Pregnant women  often find it difficult to access health services because their physical condition limits mobility and the distance to health facilities. The use of  mobile health (mHealth) applications can help overcome these barriers by enabling real-time communication and access to pregnancy-related information. Therefore, this study aims to explore the content health education needed in communication digital to support effective maternal health monitoring. This research method uses a qualitative case study approach, conducted in July 2025 in the working areas of PKM Jatinangor, Sumedang Regency, and PKM Cisarua, West Bandung Regency. The sampling technique was purposive sampling. Data collection was conducted through Focus Group Discussions (FGDs) with 15 pregnant women using FGD guidelines. Data processing and analysis were carried out by compiling themes and sub-themes using nVivo software version 14. The Research identified two main themes: mental health education (7 sub themes) and health monitoring (2 sub themes). The study concluded that mental health education and health monitoring content for digital communication features based on the needs of pregnant women can increase their involvement in supporting ongoing care.